Supporting a research report release with a social partner pack

Background

A YouGov survey released in 2014 by Parents Against Child Sexual Exploitation (Pace) in partnership with Virtual College’s Safeguarding Children e-Academy shed valuable light on progress in tackling child sexual exploitation (CSE) and includes important implications for identifying, handling and preventing cases of CSE.

The report, “Are parents in the picture? Professional and parental perspectives of child sexual exploitation” includes the views of 750 parents and 945 professionals in education, policing and social work and covers knowledge and experience of CSE, confidence in spotting the signs, concerns about managing virtual risks and technology, and attitudes around prevention, awareness and education.

The Project

To capitalise on the opportunity the report gave our charity, I drafted a social media dissemination pack distributed to key partners in social care, education and the police. As a result, our messaging spread far, with several large charities and relevant organisations utilising the graphics and tweets prepared.

jim-gamble-tweet

The project involved:

  • Partner and influencer identification and outreach
  • Copywriting
  • Drafting and preparing partner materials for dissemination
  • Support on the survey itself, including reviewing the survey questions and assisting in the moderation of initial focus groups