PR for volunteer recruitment at Leeds Samaritans

The Project

In Autumn 2013, Leeds Samaritans required a PR officer to begin a major volunteer recruitment campaign in order to stave off declining numbers and branch capacity.

I used a number of tactics towards this goal, including:

  • Regular Press Releases sent via charity channels that succeeded in placing articles in regional press and interviews for local radio
  • A city-wide outdoor advertising bus campaign that reached thousands of residents and doubled our incoming attendees at information evenings
  • A city council payslip ad campaign
  • Website blogs and updates

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