Growing a social following with a Facebook Competition

The Project

In advance of London 2012, I managed an ambitious social media campaign for the Canadian Paralympic Committee designed to build community engagement and brand awareness. Utilising Facebook as the platform for a competition to win tickets to the games, I supported the creative team in conceptual brainstorming and then undertook the copywriting for the campaign.

The project involved:

  • Campaign proposition development
  • Copywriting
  • Project management

Results

The campaign more than doubled the organisation’s followers, taking them from nearly 7,000 to over 17,000.

Screenshot of the Facebook competition in situ on a laptop